overview
As a freelance social media strategist for Papas&Beer, I collaborated with their in-house team to revamp their digital presence and boost brand engagement across platforms.
My role included developing platform-specific strategies, crafting content that aligned with their business goals, and optimizing their event-driven campaigns for maximum audience impact. I led the social media direction for key company events, ensuring that online and on-site experiences worked together to strengthen brand loyalty and reach.
This project emphasized not just posting — but making every interaction count, blending strategy with real-time community connection.
Branding & Marketing
Papas&Beer runs several large-scale events throughout the year, including Spring Break, Cinco de Mayo, 4th of July, and brand anniversaries. As a freelance collaborator, I supported their marketing team by developing campaign strategies rooted in audience insights, event goals, and brand positioning.
My work included content planning, calendar development, and messaging aligned with each event’s identity. I also coordinated on-site content capture and led real-time media coverage to maximize online reach and engagement during peak moments.
Organic Social
I developed an organic social strategy focused on boosting community engagement while preserving the brand’s distinct, approachable voice across platforms.
Work flow
I optimized the company’s internal workflows by restructuring their ClickUp system from the ground up. This included building a centralized process for requesting, submitting, reviewing, and approving all social media content across platforms—improving team efficiency, communication, and delivery timelines.
