My Journey
Mary Roots started as a way to connect with others through gaming, humor, and creativity—and quickly became a platform to inspire, build community, and grow a powerful voice in the industry.
Mary Roots
As a full-stack content creator and strategist, I’ve grown the Mary Roots brand into a 430K+ community across TikTok, YouTube, Instagram, and more—fusing gaming culture, tech storytelling, and community-building.
I lead everything from trend research, content planning, scripting, filming, editing, to platform-specific strategy. Every piece of content is driven by purpose: to inform, entertain, and connect with audiences through an authentic voice and sharp visual storytelling.
This personal brand has not only become a creative outlet, but a proof of concept for everything I offer professionally.
Content Creation &
Creative Work
Selected examples of sponsored content, short-form video production, and content packaging developed for gaming audiences. This work highlights my experience in audience research, creative strategy, scripting, video production, thumbnail development, and creator-led brand collaborations.
Audience Growth & Performance
Instagram & TikTok
Marketing Campaigns & Brand Partnerships
Examples of integrated marketing campaigns developed for consumer, technology, and education brands. This work highlights campaign strategy, content creation, brand storytelling, and audience-focused execution across multiple digital channels.
TOEFL National Campaign
In 2021 I worked on a international campaign for the TOEFL Essentials brand, creating photography and a promotional commercial for the brand's official social media.
Asus México
National campaign for Asus México
creating short streaming tutorials for their official YouTube channel
TELCEL HOST
GAMERGY EVENT, MEXICO CITY.
Interview with Charles Martinet, Mario Bros voice actor at E3
Collaboration with TokenPodcast a Videogame Media based in Mexico City
Host at E3 conference for Gamacon Media in 2019
Gaming Industry Events & Media Coverage
I’ve attended the most iconic gaming and tech events across the U.S. and Mexico—including E3, GDC, IGN Live, TwitchCon, Xbox Showcase, Gamergy, and Gaming Week México—taking on multiple roles such as host, influencer, freelance journalist, and content strategist.
Whether covering live announcements, producing content for media outlets, or collaborating with brands on on-site campaigns, I bring a deep understanding of both the industry and its community.
These events keep me plugged into emerging trends, real-time audience sentiment, and the conversations shaping the future of gaming.
Brands collaborations
