Mexipon is a restaurant brand located in both
Mexico and Japan.
The work done with Mexipon involved developing the brand identity, crafting a social media content strategy, and establishing a unique differentiator from competitors.
Photography
The colour blue is a key part of Mexipon’s brand identity and is prominently used throughout the restaurant and therefore within the photography.
One of the most important ways to convey Mexipon’s brand identity visually on is through Instagram. The feed design was delicately crafted to bear this in mind.
Diablo Challenge
The Diablo Challenge's objective was to diferentiate Mexipon from their competition and establish its own independent identity.
The advertising campaign focused on the challenge in hand which was to finish a very spicy ramen in less than 666 seconds.
Commercial video
Catalogue style photography for the entire restaurant menu
Promotions and announcements
Mexipon Tacos & Tequila
The Instagram feed designs for the first Mexipon, located in Tohoyashi Japan focused on the theme Tacos & Tequila.
