overview
At Max (formerly HBO Max), I worked as the Community Manager for the official Latin America and Mexico social media accounts. My focus was on driving engagement, building community, and ensuring consistent brand voice across platforms.
I coordinated campaign rollouts, managed content scheduling, covered premieres and key events, and developed strategic ideas for both day-to-day posts and major campaigns.
Social Media & Marketing
As part of the The Last of Us campaign, I handled weekly content planning and real-time social media coverage for each episode release. I contributed creative and strategic ideas to strengthen fan engagement and align marketing efforts with audience expectations.
Highlight
One of the key highlights of this campaign was my creation of the hashtag #DomingUs—a blend of Domingo (Sunday) and The Last of Us—which became a rallying point for fans during weekly episode premieres. It successfully fostered a sense of community and strengthened brand affinity across Latin America.
Real-life examples of people using the hashtag to identify themselves as fans of the series
Trends
One of my standout moments was during the viral controversy when Bad Bunny threw a fan’s phone into the ocean. I realized we had a perfect clip from an HBO series where his character stabs a phone—and pitched the idea to connect both moments.
The result? A bold, trend-driven post that exploded on social media, earned praise from the audience, and went viral across LATAM, even landing HBO in the news.
It was a risky move—but it paid off. And it’s still one of my proudest creative highlights.
These are real-life audience reactions to the viral post—many of which included comments like “Give that CM a raise!” in recognition of the campaign’s boldness and cultural relevance.
It became a moment of validation, proving that strong social strategy resonates when it’s smart, timely, and fearless.
Voice & Tone
Maintaining a consistent voice and brand tone was essential, especially when adapting content for different Latin American audiences.
One of the most rewarding aspects of this role was seeing the brand personality reflected in audience responses—showing not only recognition but genuine connection. And yes, it was a lot of fun!
LinkedIn recommendations based on my performance at HBO Max Lat
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